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On the risky proposition of sports endorsements

Posted on July 9, 2014 by Jesse

Forbes did an interesting write-up of the competing campaigns by Nike and Adidas in pursuit of the lion’s share of the world football market. Both brands are vying for domination even though Nike is a relative newcomer to the sport since 1994.… Continue Reading →

Business, Marketing Adidas, brands, Forbes, futbol, Nike, soccer

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